Evren Oktay: Increase in Chinese Tourists' Interest in Turkey Shows Significant Rise

Turkey is aiming to set new records in tourism, targeting an influx of tourists from the Far East. Last year saw approximately 50,000 Chinese tourists, but this figure is anticipated to leap to 350,000 this year. On average, Chinese visitors spend $1,000, greatly benefiting local businesses.

High Demand from Chinese Tourists

Chinese tourists' interest in Turkey remains strong, according to Pax2Night's co-founder Evren Oktay. They prioritize detailed information about hotels, including amenities like water heaters. Cultural tourism is their main focus, preferring destinations such as Istanbul, Çanakkale, Kuşadası, Pamukkale, Antalya, Konya, Cappadocia, and Safranbolu over coastal areas.

Economic Impact of Tourism Spending

Chinese tourists typically stay in Turkey for around 8 nights and show a profound interest in museums and historical sites. Their per-person expenditure ranges between $800 and $1,200, significantly impacting local economies through their spending. A notable rise in interest for tours to Southeast Anatolia, including Adıyaman Nemrut, Urfa Göbeklitepe, and Gaziantep, has been observed.

Boosted Tourist Numbers from the Far East

Increasing Tourist Numbers

Gareth Matthews from DidaTravel expects an increase in tourists from the Far East post-COVID. Last year, 475,000 tourists visited from countries like China, Japan, Taiwan, Indonesia, Malaysia, Thailand, Singapore, Hong Kong, India, Vietnam, and the Philippines. This year, the number could surpass 1 million.

Increased Flights

To meet the growing demand, Turkish Airlines (THY) and major Chinese airlines have increased their flights. THY now flies to Beijing, Shanghai, Guangzhou, Hong Kong, and Taipei. Additionally, airlines like China Southern have ramped up services to support efficient travel between Turkey and China.

Most Asked Questions About Chinese Tourists Visiting Turkey

Why has interest from Chinese tourists in Turkey increased?

Several factors contribute to the growing interest of Chinese tourists. The 2018 declaration as "Turkey Tourism Year" played a crucial role. Turkey's rich history, cultural heritage, and natural beauty are significant draws. Post-COVID travel resumption and the reintroduction of tour packages in 2023 have also spurred this increase.

Where do Chinese tourists visit in Turkey?

Chinese tourists often prefer cultural and historical sites. After Istanbul, they visit destinations like Çanakkale, Kuşadası, Pamukkale, Antalya, Konya, Cappadocia, and Safranbolu. The Southeast Anatolia region, encompassing Adıyaman Nemrut, Urfa Göbeklitepe, and Gaziantep, also attracts substantial interest due to its cultural wealth.

How much do Chinese tourists spend while visiting Turkey?

On average, Chinese tourists spend $800 to $1,200 per visit. Staying roughly 8 nights, their spending includes accommodation, entrance fees to museums and historical sites, and shopping. Their focus on purchasing local products and souvenirs provides a substantial economic boost to local businesses.

Most Curious About

Why is there a rising interest from Chinese tourists in Turkey?

Several factors drive the increasing interest of Chinese tourists in Turkey. The declaration of 2018 as "Turkey Tourism Year" significantly boosted China's attention towards Turkey. This period showcased Turkey’s rich tapestry of history, cultural heritage, and stunning natural landscapes. Post-pandemic, the removal of travel restrictions and the revival of tour packages in 2023 further fueled the growth. Chinese tourists are drawn to Turkey's unique blend of ancient and modern attractions, catering to their profound interest in cultural exploration and historical tourism.

Which sites do Chinese tourists frequent in Turkey?

Chinese tourists predominantly favor cultural and historical landmarks in Turkey. Popular destinations include Istanbul, renowned for its bustling bazaars and historic sites. From there, travelers often explore Çanakkale, Kuşadası, Pamukkale, Antalya, Konya, Cappadocia, and Safranbolu. These sites, rich in history and cultural significance, offer immersive experiences. Additionally, the Southeast Anatolia region, featuring Adıyaman Nemrut, Urfa Göbeklitepe, and Gaziantep, is particularly appealing due to its cultural depth and unique heritage, enhancing the overall visitor experience.

How much do Chinese tourists spend in Turkey?

Chinese tourists are known for their substantial spending in Turkey, averaging $800 to $1,200 per visit. Typically, they stay for about 8 nights, channeling their expenses into accommodations, entrance fees for museums and historical sites, and local shopping. Their preference for purchasing local products and unique souvenirs injects significant revenue into local businesses. This spending pattern underscores the economic impact Chinese tourists wield, making them a valuable segment for Turkey’s tourism sector.

Who is Evren Oktay?

Evren Oktay, born in Adana in 1981, is a seasoned tourism professional with over 25 years of experience. A graduate of Muğla University's Tourism and Hospitality program, his career spans reputable brands such as Hilton, Marriott, Ritz Carlton, and Six Senses. In 2020, he became a partner and COO at Yuppi Travel, and in 2023, he founded Pax2Night. His contributions have introduced innovative online solutions to the tourism industry, making him a distinguished figure known for his expertise in business development and strategic partnerships.